I finally got around to watching "Snakes on a Plane" last weekend. More hype surrounded that movie than any I can remember in recent history and if the amount of web-driven chazerei was any indication, "Snakes" should have been a massive hit. It flopped. And I think the reason it flopped is because the most creative thing about the film was a catchy title...which the studio wanted to change to something really boring but I won't get started on that. I bring this up because I see the same thing happening in business. I've worked with clients who are ready to roll out what they see as some fabulous new change initiative with a catchy title. But when you take a hard look at the program, there's nothing new there. All they've got is a catchy title. How does this happen?
Brainstorming sessions. The whole point of a brainstorming session is to come up with new ideas, new approaches, new ways of thinking and doing. What about the last one of these sessons you attended? Did you throw out ideas? Was everyone participating? Were any of you shot down? How long did you brainstorm? How many solutions, ideas, etc. did you come up with before you called it quits?
You've heard the old saying, "There's more than one way to skin a cat." (I don't know why I referenced that saying, I hate it and I can't imagine how it came about or who would be skinning cats.) Well, there's more than one solution to a problem, more than one way of thinking about something. Too often, when a group hits on a solution they stop brainstorming. They should keep at it. Find six solutions to a problem, then take a break and come back and find six more. My experience has been that the solutions we find at the end of a lively, second brainstorming session are often better than ones we identified early on. They're always more creative. And they've always got much more going for them than just a catchy title.